Lead Marketing

Social media has become a vital part of any lead generation strategy, no matter what type of business you have. It is especially important for businesses like digital marketing agencies which fall under the B2B category. This is because the platform is used mostly for professional purposes with thousands of firms registered on it. Hence, its importance for lead generation digital marketing agency. All you need is a landing page and the right approach on the platform to get your desired results. Know Who to Target When it comes to any type of lead generation digital marketing agency tactic, you need to know your target audience. This will enable you to join groups on LinkedIn with members from your audience. The great thing about digital marketing agencies is that anyone with an online presence will likely need your service. So you can look for a group that has a lot of members of small and medium sized businesses, since they will likely be open to your service. Enga...

The process of generating lead is typically tough and dull. You have the same old boring, tedious methods such as cold calls and sending out emails. These methods are no fun and don’t always get the desired result. For a creative agency, lead generation should have more innovative and creative. There are more modern approaches to creative agency lead generation that add value for your prospect while getting you leads. 1. Create quizzes A quiz is a great way to engage with prospects. You can have fun quizzes on your website and social media pages related to your industry. If you find that prospects don’t engage as much with quizzes related to your industry, then you can try quizzes that help them select which marketing strategy is right for them and so on. Such quizzes add value and keep prospects intrigued to find out which solution you offer is ideal for them. Before they can start the quiz, ask them for their name and email address. This way you get leads out of any...

Is your digital marketing agency lead generation tools not up to par with your expectations? When it comes to leads, can you really ever have enough? As a digital marketing agency, you want to be sure you utilize tactics that make the most out of methods of lead generation. One of the most popular digital marketing agency lead generation methods is content marketing. Sharing insights about the industry along with providing solutions to potential customers is a great way to attract leads. But did you know that your content marketing strategy can be enhanced if you got a little personal? By personal, we mean sharing details about your company from time to time and not actually getting personal with the leads themselves. The type of information you should share about your agency You want to share information that shows your potential leads to how the firm works. Not just that, but also share profiles of employees and the team so they know who they are working with. Ta...

As a small business, you are constantly looking for ways to boost your sales. In order to do that, you need to employ various small business lead generation services and tactics. But the question is which tactics are actually effective? You don’t want to spend all your sales and marketing budget just generating leads. Which is why it is important you find tactics that get you the best results for minimum investment. Small Business Lead Generation Services and Tactics Your Business Should Focus On 1. Email Marketing While some think that email marketing is slowly dying out as a form of lead generation, when implemented properly it has one of the highest ROI. With email marketing, you get back approximately $43 for every $1 you spend . Which is exactly why the tactic is perfect for small businesses as it doesn’t require a lot of investment and has great returns. But that is only the case when you take the right approach to email marketing. You want to personalize ...