Paid Advertisement: Is it Worth Spending on Ads for Leads?

There isn’t a more effective way to generate leads then doing so online. Most businesses go with an online lead generation agency to help them structure their approach and run it for them. The management in the organization not knowing much about lead generation gives the online lead generation agency the chance to pitch Google AdWords. With AdWords what you are essentially doing is paying Google to ensure your website appears on top of searches for your specific keywords, under the ad space. While this may seem like an easy way to climb the ranks over doing so organically. Keep in mind that you pay for every click that comes through to your site when the ad is clicked on. Is Google AdWords expensive? Nothing comes easy in the digital world, a spot for one of Google’s top spot is costly. On average small businesses spends anywhere from $9,000 to $10,000 a month when they rely solely on AdWords. But if you are in the same space as big retailers, you may be better off ta...