Lead Marketing

Is your digital marketing agency lead generation tools not up to par with your expectations? When it comes to leads, can you really ever have enough? As a digital marketing agency, you want to be sure you utilize tactics that make the most out of methods of lead generation. One of the most popular digital marketing agency lead generation methods is content marketing. Sharing insights about the industry along with providing solutions to potential customers is a great way to attract leads. But did you know that your content marketing strategy can be enhanced if you got a little personal? By personal, we mean sharing details about your company from time to time and not actually getting personal with the leads themselves. The type of information you should share about your agency You want to share information that shows your potential leads to how the firm works. Not just that, but also share profiles of employees and the team so they know who they are working with. Ta...

As a small business, you are constantly looking for ways to boost your sales. In order to do that, you need to employ various small business lead generation services and tactics. But the question is which tactics are actually effective? You don’t want to spend all your sales and marketing budget just generating leads. Which is why it is important you find tactics that get you the best results for minimum investment. Small Business Lead Generation Services and Tactics Your Business Should Focus On 1. Email Marketing While some think that email marketing is slowly dying out as a form of lead generation, when implemented properly it has one of the highest ROI. With email marketing, you get back approximately $43 for every $1 you spend . Which is exactly why the tactic is perfect for small businesses as it doesn’t require a lot of investment and has great returns. But that is only the case when you take the right approach to email marketing. You want to personalize ...