Should You Buy Local Leads or Generate Them In-House?
Local businesses tend to have a tough decision to make when it comes to the question to buy local leads or generate them. When it comes to local leads, the tactics of generation is similar to any lead but you make your approach more specific to your desired target area. It all starts with local SEO. How Local SEO can help generate local leads? Local SEO presents local businesses with a way to rank higher in searches linked to the area they operate in. Like regular SEO, you pick specific keywords and integrate them within your content. But at the same time, you localize your keywords. What this means is, you add the city or area where you are located or provide services with the keywords. So for example, a contractor providing services in Newark, NJ would use keywords such as “contractor in Newark” or “home renovation in Newark.” This helps in two ways when an individual from Newark or its surrounding area searches for a contractor, Google is prompted to provide t...