Lead Marketing

Many B2B businesses are constantly looking for lead generation strategies that impact their bottom line. Online marketing has gained quite a steam with B2B businesses helping them not just generate leads but also establish a hold over the market. But even within online marketing, some B2B lead generation services work better than others. We look at the most impactful strategies that every business should focus on. Search engine optimization (SEO) SEO goes hand in hand with your website. Once you have your website up and running, you need to direct your focus on SEO. Many businesses rely on Google to provide them with other businesses whose services they require. When a certain service or product is searched online, most searches don’t look past the first few searches, so forget it if you appear on the second page. This means you need to ensure your website appears on top of searches. There are numerous different ways this can be done from incorporating the right keywords i...

Deciding whether or not you should outsource lead generation can be a tough decision for most businesses. As a business, you want to stay in control of every process and outsourcing takes that away.  But when it comes to lead generation, there are some facts you should know which may help you make a decision: Not knowing visitors and lead opportunities is a reason why 74% of companies fail to exceed and accomplish goals they have set out. Businesses that excel at nurturing leads produce 50% more qualified , sales-ready lead at a lower cost. Content marketing can generate 3 times the amount of lead as traditional marketing.  Now, keeping these statistics in mind, do you think you can devise a lead generation strategy that using the most effective methods to generate leads and then nurtures them at the same time? Probably not, many businesses that aren’t aware of marketing and lead generation suffer. They go with a hit and miss approach, using various different m...