B2B Lead Generation Services: Which Strategy Works?


Many B2B businesses are constantly looking for lead generation strategies that impact their bottom line. Online marketing has gained quite a steam with B2B businesses helping them not just generate leads but also establish a hold over the market. But even within online marketing, some B2B lead generation services work better than others. We look at the most impactful strategies that every business should focus on.

Search engine optimization (SEO)

SEO goes hand in hand with your website. Once you have your website up and running, you need to direct your focus on SEO. Many businesses rely on Google to provide them with other businesses whose services they require. When a certain service or product is searched online, most searches don’t look past the first few searches, so forget it if you appear on the second page. This means you need to ensure your website appears on top of searches. There are numerous different ways this can be done from incorporating the right keywords in your content, ensuring optimal user experience to blogging and content marketing.

Email marketing

Depending on which B2B marketer you talk to, some may even suggest that email marketing is more effective than SEO when it comes to B2B lead generation services. The strategy has been used for much longer than SEO and is still today very effective. The tactic has evolved drastically since it was introduced two decades ago with marketing automation being introduced in recent years. The innovation allows personalized emails to automatically be sent to accounts in your CRM.

Social Media

Social media has been a vital tool for B2C businesses and is becoming more popular with B2B businesses also. It all depends on the approach a business takes because the method, if not strategized properly, can lead to poor results. For B2B businesses the social media platform used is important with LinkedIn and Facebook being the top options. You then need to strategize how your content marketing can help build your network along with employing a comprehensive advertisement campaign.

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