Should You Buy Local Leads or Generate Them In-House?


Local businesses tend to have a tough decision to make when it comes to the question to buy local leads or generate them. When it comes to local leads, the tactics of generation is similar to any lead but you make your approach more specific to your desired target area. It all starts with local SEO.

How Local SEO can help generate local leads?

 Local SEO presents local businesses with a way to rank higher in searches linked to the area they operate in. Like regular SEO, you pick specific keywords and integrate them within your content. But at the same time, you localize your keywords. What this means is, you add the city or area where you are located or provide services with the keywords. So for example, a contractor providing services in Newark, NJ would use keywords such as “contractor in Newark” or “home renovation in Newark.”

This helps in two ways when an individual from Newark or its surrounding area searches for a contractor, Google is prompted to provide the user with contractors from nearby. By integrating the location in the keyword, Google knows that your business is right for the client and will rank it in its searches accordingly. Secondly, Google has a Local Pack that displays local businesses nearby when a particular service is searched. Websites that implement local SEO are likely to appear higher on the local pack list of businesses, driving more traffic their way.

When deciding to either buy local leads or generate them, you need to determine your team’s marketing capacity. If you feel that they have the capacity to adapt your business using local SEO then it makes sense to generate the leads on your own. If not, then it is probably better if you buy the leads instead, from a professional, experienced lead generation company. Be sure to do your research when picking a firm so you can be certain that they can provide you with the results you are after.

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