The 3 Lead Generation Tactics That Small Businesses Should Use

As a small business, you are constantly looking for ways to boost your sales. In order to do that, you need to employ various small business lead generation services and tactics.

But the question is which tactics are actually effective? You don’t want to spend all your sales and marketing budget just generating leads. Which is why it is important you find tactics that get you the best results for minimum investment.

Small Business Lead Generation Services and Tactics Your Business Should Focus On


1. Email Marketing


While some think that email marketing is slowly dying out as a form of lead generation, when implemented properly it has one of the highest ROI. With email marketing, you get back approximately $43 for every $1 you spend. Which is exactly why the tactic is perfect for small businesses as it doesn’t require a lot of investment and has great returns.

But that is only the case when you take the right approach to email marketing. You want to personalize the email you send out. It is also important to send specific emails to different segments of your audience. This way you can market according to their needs rather than just blast one email to everyone.

2. Cold Calls


Like email marketing, you don’t find many small businesses using cold calling as a tool to generate leads. But the tactic is still effective today, only if you approach it with the right mindset. Cold calling is more than just picking up the phone and dialing the number in front of you. You need to learn to target specific industries that are known to buy your services. Taking a more targeted approach allows you to generate more leads and makes better use of the sales personnel time.

3. Blogs


Blogs have become an integral part of any online businesses content marketing strategy. It is considered to be a priority of 55% of marketers when it comes to inbound marketing. It not only allows you to rank higher for specific keywords but gives you a chance to build links with authoritative websites. These help you organically increase your search engine rankings. Directing more traffic to your website and increasing the chances of leads falling.


When it comes to small business lead generation services and tactics, the approach is what matters. If you employ the 3 tactics listed above, your small business is sure to generate leads that have the potential to turn into sales. 

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