Paid Advertisement: Is it Worth Spending on Ads for Leads?


There isn’t a more effective way to generate leads then doing so online. Most businesses go with an online lead generation agency to help them structure their approach and run it for them. The management in the organization not knowing much about lead generation gives the online lead generation agency the chance to pitch Google AdWords.

With AdWords what you are essentially doing is paying Google to ensure your website appears on top of searches for your specific keywords, under the ad space. While this may seem like an easy way to climb the ranks over doing so organically. Keep in mind that you pay for every click that comes through to your site when the ad is clicked on.

Is Google AdWords expensive?


Nothing comes easy in the digital world, a spot for one of Google’s top spot is costly. On average small businesses spends anywhere from $9,000 to $10,000 a month when they rely solely on AdWords. But if you are in the same space as big retailers, you may be better off tapping out of the ad space because big retailers spend millions of dollars on their AdWords campaign.

But when it comes to ad space, Google is far more reasonable than other search engines. While it takes a company’s budget into mind, it tries to level the field as much as possible so that small businesses can survive in the same space as big companies. But businesses need to be smart about the keywords they select to run the ads for, picking more than one and not just the most popular keywords linked to your business.

The actual cost per click varies across different industries ranging from $58 for business services down to $33 for rehab centers.

The online lead generation agency you opt for may have you believing that Google AdWords is a sure shot to riches. What you need to realize is that while it will generate leads, those leads will be costly and if your conversion rate isn’t high, then AdWords is your sure way to burn money. A strategy that focuses more on an organic approach to improve SEO mixed with Google AdWords can work for a new business to set up a foundation in the market. However, if you had to choose one between the two organic would be the way to go, it may be slow but the return will be far more rewarding in the long-term.

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