LinkedIn: The Key to Any Digital Marketing Agencies Success to Lead Generation


linkedin
Social media has become a vital part of any lead generation strategy, no matter what type of business you have. It is especially important for businesses like digital marketing agencies which fall under the B2B category. This is because the platform is used mostly for professional purposes with thousands of firms registered on it. Hence, its importance for lead generation digital marketing agency. All you need is a landing page and the right approach on the platform to get your desired results.

Know Who to Target


target audience
When it comes to any type of lead generation digital marketing agency tactic, you need to know your target audience. This will enable you to join groups on LinkedIn with members from your audience. The great thing about digital marketing agencies is that anyone with an online presence will likely need your service. So you can look for a group that has a lot of members of small and medium sized businesses, since they will likely be open to your service.

Engage with the audience


engage with the audience
Once you have scouted the group, you need to create content that is valuable for the audience. To do this, you can look at the ongoing conversations within the group and see what problems member constantly mention. Try to answer these problems within the comments. You also want to write valuable content addressing these problems, going a bit more into detail. Sort of like a guide. In this way you engage and connect with the audience, showing them you have answers to their problems.

Landing page to gather more information


landing pages to gather more audience
Within each comment, you can mention a link to a landing page. This landing page should have a form for gathering contact details. Once the form is filled and submitted the user can download a PDF of your guide. So you need to answer questions briefly and then direct the user to get a detailed answer from the link you have provided. Enabling you to collect their lead and offer them your services.

The reason why this approach works well for any lead generation digital marketing agency is the fact with each comment you target almost everyone in the group. A lot of the members of the group face similar problems so by solving one individuals, you end up solving others also.

Comments

  1. GrowthLinkedinApril 23, 2019 at 4:58 AM

    Thanks for sharing the usefull post. If you are looking for the linkedin lead generation consultant. You can check the ConnectProspect.com

    ReplyDelete

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