3 Creative Ways Your Creative Agency Can Generate Leads


3 creative ways your creative agency can generate leads
The process of generating lead is typically tough and dull. You have the same old boring, tedious methods such as cold calls and sending out emails. These methods are no fun and don’t always get the desired result.

For a creative agency, lead generation should have more innovative and creative. There are more modern approaches to creative agency lead generation that add value for your prospect while getting you leads.

1. Create quizzes


A quiz is a great way to engage with prospects. You can have fun quizzes on your website and social media pages related to your industry. If you find that prospects don’t engage as much with quizzes related to your industry, then you can try quizzes that help them select which marketing strategy is right for them and so on. Such quizzes add value and keep prospects intrigued to find out which solution you offer is ideal for them. Before they can start the quiz, ask them for their name and email address. This way you get leads out of anyone who attempts the quiz.

2. Helpful Videos


As a creative agency, you should already know the impact of video marketing. Why not use that to your advantage? You can create helpful videos for your prospects. These videos can be tutorial and guides about how your prospects can make the most out of their marketing efforts. There is no limit to the different types of tips you can provide them to add value to their business. In doing so, they will be more likely to come to you for your solutions knowing that you know the work of your industry well.

3. Gate detailed content


You need to make the most out of white papers, studies, and detailed guides you create. You can’t just give them to prospects for free. Gating valuable content will prompt visitors to provide their contact information before they can access them. In order for this tactic to work, you need to first establish your business as a thought leader by continuously sharing valuable content with your audience. Once you develop a following, gating content will help you continuously generate leads for years to come.

When it comes to creative agency lead generation, the more creative you get in your approach, the more leads you will attract. After all, your approach to generating lead shows insights of just how creative you can be.

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