2 Ways to Generate Leads Organically


Digitally you can either opt for organic lead generation or do it inorganically. Now, most businesses won’t know the difference between the two. What you need to know is that the former requires expertise, commitment, and a lot of hard work while the latter is a quicker solution but is costly.

Lead generation today is all about ranking high on search engines. After all, the amount of traffic you generate to your site plays a vital role in the number of leads generated. Organic lead generation focuses mainly on SEO wherein organic is geared toward Google AdWords. If you want your business to master the art of organic lead generation, it needs to focus on two things:
 
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Content marketing


Content marketing is integral to SEO. It checks off quite a few boxes in ensuring you have a proper SEO strategy. Through content, you get the target keywords, build authority and links, and enhance your business’ reputation online in hopes of establishing it as a thought leader. You can do this by establishing a blog on your website, sharing content on social media, or guest blogging. 

But keep in mind that there is a lot of competition online and you would see results immediately. It takes months and sometimes even years for a business to climb to the top of search engine results. That too with a comprehensive content marketing plan. 

Referrals


Another way to generate leads organically without having to rely on SEO is by approaching your existing clients. You can ask them to refer leads to you. This approach requires zero investment, in terms of money, and as long as you deliver what you have promised to clients, will yield result. To make them more likely to refer someone, you can promise them a discount on additional services once their referrals are converted into sales. 

Conclusion


An organic approach to lead generation is far more fruitful than inorganic, mainly because there is a higher ROI. Yes, it takes more time and effort but in the long run, will serve your business well. 
For more information visit us at www.salesflowinc.com


Comments

  1. Binary DemandJune 17, 2020 at 3:23 AM

    I have been through a blog, it was so distinct & I had a chance to collect the information that helps me a lot to improvise myself. I hope this will help many readers who are in need of this vital piece of information. Thanks for sharing & keep your blog updated.Visit my blog Sales Qualified Leads

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