2 Unique Ways to Generate Marketing Leads


The digital marketing landscape continues to get more and more competitive. Which makes it tough to attract marketing agency leads because everyone in the field is more or less on top of their game. For your agency to stand out and generate more marketing agency leads, you need to use tactics that go beyond SEO. We have 2 unique ways that marketers can increase marketing agency leads. These are:

Take advantage of happy customers

Online reviews have gained a lot of traction in the past few years. So much so that even Google has started to take them into account when ranking businesses, especially in terms of local SEO. Consumers, both individuals, and businesses have started to rely heavily on reviews to determine whether a service is right for them. Online reviews are just as effective as word-of-mouth recommendations.

Which is why you need to look into your client's database and pick out all clients that you know would write a glowing review for your business. Draft an email for them with the link to sites they can add reviews too, but make sure not to ask them to write on more than 2 sites. This way they don’t feel too burdened. You can even offer them discounts as a token of appreciation on any additional services they opt for. 

Focus on local clients

When businesses go digital, they tend to focus on clients globally. But it is smarter to aim for local clients first then expand. Customers find it easier to go with a business that they know exists, meaning they can visit if they ever need to in-person. It gives them a better sense of trust. Which will make it easier for you to convert them. All you need to do is focus on local SEO and don’t just rely on digital marketing. But you can also advertise at popular local events which will give you business the face time it needs in front of the locals.

Conclusion

As marketers, you constantly need to change your marketing approach to stay ahead of the competition. You will need to take some risks and become innovative to ensure your sales funnel has a steady flow of leads. That is the only way you can stand out amongst the competition.

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