How LinkedIn Can Help You Get Free Business Leads?


Social media platforms are great lead generation tools. While businesses direct more attention to Facebook, LinkedIn has become a close second when it comes to free business leads. But in order to not be suckered into spending a lot on advertising campaigns on the platform, which would mean you are spending on the leads. We breakdown how you can generate free business leads.

Prospecting the right way

There is no way around putting in time and effort when it comes to generating free business leads. Prospecting for leads on LinkedIn is a smart way to go about the process. However, you need to do a bit of homework before you can do this effectively. It all starts with knowing your target customer profile. Every business should be well-aware of their target audience. What type of firm or individuals need their products and are more likely than others to opt for it? This helps them narrow their search down and target a specific audience, increasing the chances of getting someone to bite.

You need to take this approach when hunting for leads on LinkedIn. Know your target and search for them. The wonderful thing about LinkedIn is, once you’ve found a particular individual that you think may be interested in your product. LinkedIn suggests a few more like them under it’s “People Also Viewed” bar. Which highlights other individuals with a similar profile to the one you are currently looking at. This automatically helps you target multiple individuals from just one profile.

LinkedIn Premium


If you don’t mind shelling out a little money and further enhancing your search options on LinkedIn then the Premium option can be useful. It allows you to break your searches down even further to target a certain segment in the market. Furthermore, it gives you inMail credits which makes it easier to directly message users on the platform which of course is helpful when you are reaching out to them.

With everything LinkedIn has to offer, it can be one of the most effective lead generation tools for any business. You just need the right approach to prospecting on the platform.

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