Lead Marketing

Deciding whether or not you should outsource lead generation can be a tough decision for most businesses. As a business, you want to stay in control of every process and outsourcing takes that away.  But when it comes to lead generation, there are some facts you should know which may help you make a decision: Not knowing visitors and lead opportunities is a reason why 74% of companies fail to exceed and accomplish goals they have set out. Businesses that excel at nurturing leads produce 50% more qualified , sales-ready lead at a lower cost. Content marketing can generate 3 times the amount of lead as traditional marketing.  Now, keeping these statistics in mind, do you think you can devise a lead generation strategy that using the most effective methods to generate leads and then nurtures them at the same time? Probably not, many businesses that aren’t aware of marketing and lead generation suffer. They go with a hit and miss approach, using various different m...

Lead generation is one of those processes that a business can easily outsource. It takes the headache of constantly working to generate leads and allows a business to focus on other processes. For small and medium-sized businesses it makes more sense to outsource lead generation and we give you three reasons why: Lack of expertise Developing an effective lead generation plan takes years of tuning and constant monitoring. This means, your business will have to constantly keep its lead generation efforts in check to see what works and what doesn’t. You will have to employ various tactics from e-mail marketing, cold calling, to print advertisements. As you take these approach on to test which work and which don’t, you waste valuable time and money. It just makes sense to go with an expert from the get-go and outsource the process altogether. Lead generation firms are well aware of which tactics work and employ a plan that will work from day one. Lowers cost Most b...

Social media platforms are great lead generation tools. While businesses direct more attention to Facebook, LinkedIn has become a close second when it comes to free business leads. But in order to not be suckered into spending a lot on advertising campaigns on the platform, which would mean you are spending on the leads. We breakdown how you can generate free business leads. Prospecting the right way There is no way around putting in time and effort when it comes to generating free business leads. Prospecting for leads on LinkedIn is a smart way to go about the process. However, you need to do a bit of homework before you can do this effectively. It all starts with knowing your target customer profile. Every business should be well-aware of their target audience. What type of firm or individuals need their products and are more likely than others to opt for it? This helps them narrow their search down and target a specific audience, increasing th e chances of getting someo...

A website is a great lead generation tool that most businesses aren’t fully aware of how to utilize for lead generation. There are numerous different elements you can add to your website that will allow you to capture free business leads. Elements that make the site more engaging and entice visitors to opt-in and show interest in your solutions. We have the insights of exactly how you can make your website a free business leads generator. Allow visitors to chat While FAQs can be helpful, they don’t answer each and every question a visitor has. You don’t want visitors to go from your website with unanswered questions. Plus, FAQs are not engaging at all. Incorporating live chat or chatbot, on the other hand, make your site more engaging and allows visitors to ask any question they want. The feature itself is a lead generator since visitors will have to input their name, e-mail address, and depending on if you want to add it or not a phone number. This type of direct enga...

Businesses are constantly on the lookout for the best lead providers . They know just how integral leads are to their business’ success, therefore, they want to make sure they go with the best. But picking the right option can be tricky since there is an abundance of providers to choose from. When making your decision, you want to focus on the following: Years of experience This is not a knock on newly founded lead providers. But one of the first things you want to gauge is how much experience the company has in lead generation. Now, there are a lot of new lead generation firms that have experts with decades of experience in the industry. So rather than focusing on the firm itse lf, you want to see how much experience the individuals at the firm have. Since they will be the ones working to generate leads for you. When it comes to experience, while experience with lead generation is vital, you also want to see if they have any doing it within your specific industry. This...